About Us 

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Your Trusted Bay Area Tree Care Experts

At East Bay Arbor, we believe every tree deserves professional care, and every property deserves respect. Based in the Bay Area, our company is dedicated to providing safe, reliable, and environmentally conscious tree services for homeowners, gated communities, commercial properties, and city projects.


Founded by Jorge Urquieta, East Bay Arbor began as a mission to build financial stability while supporting his family and has grown into a service-driven business rooted in professionalism, integrity, and customer care.

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Our Story

What started as a personal goal to create financial security has blossomed into a company that prioritizes quality, communication, and environmental responsibility. Jorge’s hands-on experience and commitment to doing the job right ensures that every client receives expert guidance, transparent pricing, and results that protect the health and beauty of their trees.

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Our Core Values

Our values guide everything we do:

  • Customer Service: Every interaction is respectful, clear, and solution-oriented.
  • Professionalism: On-time, honest, and dependable communication and execution.
  • Integrity: Transparent pricing, honest work, and commitment to doing what’s right.

These principles ensure that every project we take on meets the highest standards of safety, cleanliness, and care.

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Our Mission

Our mission is simple: to provide professional, reliable, and environmentally conscious tree services that exceed client expectations while protecting the health of trees and the beauty of properties.

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Our Vision

Looking ahead, East Bay Arbor aims to expand operations with:

  • 2+ trucks and a wood chipper
  • A team of 3–4 dedicated employees
  • Larger residential, commercial, and city projects

The website and our branding reflect this vision, helping us connect with clients who value quality, trust, and professionalism.

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Our Process

We believe every project should be simple, transparent, and stress-free. Our process ensures efficiency, safety, and client satisfaction from start to finish:

  1. Initial Consultation: Friendly introduction to understand your property, goals, and concerns.
  2. Assessment & Planning: Clear explanation of the work, safety considerations, and recommended approach. Transparent pricing provided.
  3. Scheduling: Coordinate a convenient date and time. Our team arrives on time, fully prepared.
  4. Service Execution: Professional, safe, and efficient work with attention to detail. Property and tree health are protected.
  5. Completion Walkthrough: Review results with the client to ensure satisfaction and answer any questions.
  6. Follow-Up & Ongoing Support: We check in post-project to confirm satisfaction and provide recommendations for tree care.
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Why Choose Us

East Bay Arbor stands out from typical tree service providers because we focus on:

  • Quality Workmanship: Safe, precise, and thorough tree care.
  • Environmental & Aesthetic Focus: Preserving tree health and enhancing property appearance.
  • Clear Communication: Keeping clients informed from consultation to completion.
  • Trust & Reliability: Building lasting relationships through professionalism and integrity.
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Get in Touch

Fill out the form below, and our team will get back to you promptly to discuss your tree service needs:

About Us Form